The Challenge
Increased competition for advertising dollars as the communication industry undergoes upheaval. While the company recognized that innovations were critical to attaining market leadership status, managers were trapped in a fire-fighting, crisis management mode.
The Solution
The Hartford Courant Leadership Series, designed by Interpersonal Development, focused on providing managers with the skills necessary to lead instead of trying to solve every problem themselves. The one-week seminar for advertising and marketing managers focused on organization diagnosis, identifying a mission and vision, the principles of managing change, decision making and coaching employees for empowerment.